If you can’t make people talk about your collection, you can make them talk about your show. Like the strategy!
Use a couple of Body Builders instead of just regular models. Have a guy guy with a sack barrow drive them onto the catwalk. Let one carry a glass box with snails. Show a bit of skin. Spice it all up with tight techno.
It worked for Patrick Mohr when he presented his jeans collection at Mercedes Benz Fashion Week under the title “Are we shaved?”. Rumour has it he had some even freakier things in mind but Benz wouldn’t allow it.
