Soso in German is something like “I see” or “Really?” and yes, it’s been common knowledge for a while that the English private members club concept SOHO House has arrived in Berlin.
Though I have my doubts if a concept like Soho House will succeed in Berlin, I believe it can be done with the right approach. Got my membership invitation, will I see you in May?
Also, looking forward to see the results of the renovation of the more than eighty year old department store at Torstraße/Prenzlauer Allee! Here are some photos from the premises in London and New York.

















