Working on a project for illy these days I of course get a lot of Italian input. And what I love most about Italians; their ability to enjoy….indulge…consume with pleasure.
This current Italian favorite of mine, was introduced to me at PANTRY though. The Americano; campari, sweet vermouth, and club soda. I have a thing for bitter cocktails. Maybe because they work all year round…hot, cold, wet, dry.
Spike it with gin and you have Negroni. Or I tend to add vodka, simply because.
The cocktail was first served in creator Gaspare Campari’s bar, Caffè Campari, in the 1860s. It was originally known as the “Milano-Torino” because of its ingredients: Campari, the bitter liqueur, is from Milan and Cinzano, the vermouth, is from Turin (Torino). It is popular belief that in the early 1900s, the Italians noticed a surge of Americans who enjoyed the cocktail. As a compliment to the Americans, the cocktail later became known as the “Americano”. A more probable explanation however is that the name was derived from the word “amaro”, which means “bitter” in Italian.
It is the first drink ordered by James Bond in the first novel in Ian Fleming’s series, Casino Royale. In the short story “From a View to a Kill” Bond chooses an Americano as an appropriate drink for a mere café; suggesting that “in cafés you have to drink the least offensive of the musical comedy drinks that go with them.” Bond always stipulates Perrier, for in his opinion expensive soda water was the cheapest way to improve a poor drink.
I love when a venue builds a world around the brand….the road to success.
FREAKSHOW No.1 at Staggerlee
My poor translation:
For every Laiendarsteller (what’s the English word?) and big city performer.
Dresscode = be strange
» Minimalverkleidungspflicht « (third eye, twelfth finger, limp leg, bad hair, evil accent…)
This I can’t translate
+ Moustache Zwirbelkurs
+ Trashfunk und Pimmelpunk aus den Boxen
+ Hahnenschwanz im Glas
Happy Hour -> Buy 2 get 1 (I guarantee there’s excellent mixology going on!)
Tonight, 21h – ?
Entrance with guest list €10, without free.